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Why Everyone’s Talking About Short-Letting
With Malta projected to welcome over 2 million tourists in 2025, the demand for short-let accommodation is soaring. According to the National Statistics Office (NSO), a significant portion of visitors now favour private rentals over hotels because they are drawn to the comfort, flexibility and local charm this type of accommodation offers. For property owners, this shift presents a lucrative opportunity, with an increasing number of landlords listing their properties for holiday lets to benefit from this growing market sector. However, effectively managing a short-let rental in today’s competitive landscape can be challenging, requiring time and expertise in areas like guest communication, maintenance and marketing.
A Solution without Headaches
Enter Malta Holiday Lets (MHL), a subsidiary of the Frank Salt Real Estate Group, which offers a comprehensive property management service designed to maximise rental income while minimising owner involvement. MHL is manned by an experienced team of industry professionals and providing even more peace of mind, enjoys the support of the back-office rentals team of Frank salt Real Estate’s Letting Division, the group’s head office marketing, accountancy and legal departments and lastly the group’s legendary maintenance department.
Jean Chapelle Paleologo, the Managing Director of Frank Salt Real Estate who oversees MaltaHolidayLets, encapsulates their mission accurately: “We enable landlords to benefit from Malta’s vibrant short-let rental market without any of the headaches. MHL provides an end-to-end, hands-off solution for landlords, while ensuring that guests have a first-class experience. In other words, MHL enables landlords to maximise their income whilst minimising their stress. Meeting the expectations of today’s renters – who are often well-travelled and digitally savvy – requires more than just listing a property online. Managing guest enquiries, organising professional cleanings and ensuring a smooth experience from booking to check-out can be overwhelming, especially for those unfamiliar with the process. Making use of MHLs’ services removes all the stress!”
Full-Service Management: The MHL Advantage
MHL’s property management approach starts with a free consultation session to assess a property’s potential, a quote for its services and potential rate of return for the owner. From the outset, MHL’s consultants guide landlords through every step, from setting up listings to registration and compliance, ensuring that each property adheres to Malta’s regulatory standards. As Jean notes, “Landlords who partner with MHL benefit from our targeted promotional efforts, which help secure higher occupancy rates and strong rental returns. Our strategy includes professional photography, optimised descriptions and targeted marketing.”
Once on board, properties in the MHL portfolio benefit from a proprietary property management platform that streamlines all bookings and guest communication. This not only simplifies the management process but also ensures tenants are thoroughly vetted, guest expectations are met and that any issues that may arise, are swiftly addressed.
Maximising Visibility
Effective marketing is essential in today’s competitive rental market and high visibility on platforms like Airbnb and Booking.com is crucial. MHL likewise utilises these popular booking portals but also offers direct bookings through its own website, maltaholidaylets.com.mt. This allows guests to easily book ancillary services such as car rentals, airport transfers and even guided tours. As Jean notes, “Landlords who partner with MHL benefit from targeted promotions which increases occupancy rates and strong rental returns.”
Client Satisfaction is The Key to Repeat Bookings
Guest experience is at the heart of the MHL service model and this consistent level of support and responsiveness enhances their stay, leaving a lasting positive impression, resulting in great reviews and thus repeat bookings. “Our goal is to create a seamless experience for both landlords and tenants,” notes Christopher Borg, the MaltaHolidayLets Manager. “Guests can feel confident that they’ll receive quality service at any MHL-managed property and landlords enjoy the benefits of a property that is in demand.” This on-the-ground support also helps properties to stand out on competitive platforms.
Peace of Mind for Owners
For many property owners, MHL’s management service is an ideal solution because it takes care of every aspect of running a successful short let. Jean underscores the peace of mind that MHL’s service model offers: “Landlords can typically enjoy a steady and higher rental income than renting their property on a long let basis while knowing that their property is being managed by expert hands. Our team simply takes care of everything.”
If you are interested in or want to know more about the short-let property market and want a free consultation session regarding your property, just book a meeting by using the contact details below.
For more information on MaltaHolidayLets Property Management packages, call 9998 8899 or send an email to [email protected]
