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Frank Salt Real Estate recently announced the names of the lucky winners who took part in a fashion photography competition organised by the company at the Vodafone Red Malta Fashion Awards in May. Rebecca Cuschieri, the first prize winner, walked away with a stunning iPhone 5 provided by Vodafone. Nadine Scicluna and Jade Cini managed to grab the first and second runner up titles, and were treated to amazing gifts from Fino and Party 21 respectively.
The fashion competition was complemented by an online promotional campaign on Facebook, through which participants who visited Frank Salt Real Estate’s red carpet stand at the fashion awards could have their photo taken diva style and the photos which garnered the largest number of facebook LIKES and SHARES within a set time, would be the winning entries. The initiative proved to be very popular with some 250 eager candidates submitting their entry. The top position was heavily challenged with the candidates working hard to get the highest score till the final hours, however Rebecca Cuschieri and her boyfriend Andre Cauchi’s winning entry received just under 2000 likes and shares!
This was the first time that Frank Salt Real Estate participated at the Malta Fashion Week, whereby it was also a main sponsor for the exhibition by Heritage Malta entitled Jewellery through the Times, which exhibition was hosted at the Mercedes Benz showrooms and which took the audience through the times with a fashion show of replica prehistoric objects worn by individuals who lived on the Maltese islands some 5,600 years ago. “Frank Salt Real Estate is not just about property.” states Douglas Salt, Company Director “We want to be an active member of our community and contribute through other means, be it arts, sports, education, or as in this case, fashion. We believed that the Malta Fashion Awards would be an innovative way for a real estate identity to interact with the younger generation. Apart from utilising the platform that the Malta Fashion Awards provided, we wanted to provide a fun and social media element to the event, and the photography competition was an ideal tool.
To view the participating entries one may do so by browsing through Frank Salt Real Estate’s facebook page www.facebook/franksaltmalta.
