Marketing your Property

Apartments in Malta

Some property owners think that selling or letting a property means simply advertising it and taking prospective buyers or tenants around to the house or apartment. There is much more to it than that. These are some of the questions which should come to mind when you decide, for example, to put your property up for sale:

  • Which is the best way to attract buyers?
  • How do I know how much to ask?
  • Is my home ready for sale? Should I invest in any major improvements?
  • How quickly can I sell?
  • How should I go about showing the house?
  • How do I know if the buyers are serious or even if they can afford my house?
  • How can I be sure I am getting the best deal?
  • How do I negotiate on the sale?

The risks incurred when placing your property on the market are various. You have to make sure that you do not over-price or under-price your property. Exposing your property to the market at the wrong market price would greatly delay its sale. Staff at Frank Salt Real Estate Ltd would know the prevailing market conditions at the time when you wish to place your property on the market and will be able to guide you and give you a realistic market valuation of your property. They will be able to advise you as to how you can make the property more saleable and attractive to potential buyers.

Our trained and experienced staff will also be able to advise you of the procedures and steps to take to ensure a smooth transfer, from the sale of your property to the purchase of another property. They will be able to deal with all the various aspects in concluding a satisfactory sale of your property.

Every day, each of our ten Branch Offices receives dozens of enquiries by people who are looking for a property like yours.

Due to this constant supply of clients looking for a property in your area, by placing your property on our database of properties for sale or to let, we can help you to sell or let it faster.

All you have to do is call us, or fill in the relative registration form by clicking on the button below, and we will arrange an appointment to view and value your property. It is important for you to know that you will pay no fees whatsoever unless all our efforts lead to the successful sale or let of your property.



Once your property is registered with us:

  • We will include your property details on our database so that whenever a member of our sales or letting team has a client looking for your type of property, it will come up for recommended viewing.
  • We shall market and promote your property throughout local and overseas media and other means as detailed further on.
  • We will give you a FREE market valuation/letting valuation of your property.
  • We will bring clients to view your property, advising you in good time of our visit.
  • We will forward offers to you and help to negotiate the best deal possible to conclude a successful sale or let.
  • We shall inform you about related laws and proceedings, should you so wish.
  • We pledge to do whatever we can by using our expertise in the field, to help to make your property transaction as smooth as possible.

As leading real estate agent in Malta and Gozo we are constantly adding properties on to our registers. Through our promotions in the media, our own newsletter, our website and by word of mouth recommendations, we send out hundreds of property lists to interested clients, from all our offices and through our overseas agents. Your property will be included if it fits the requirements of the potential purchaser.

Advertising on the Media

A substantial amount of our marketing budget goes towards advertising your property and our services on various media. These include local newspapers, magazines, radio stations and even television. Besides advertising locally, we also allocate advertising budget to marketing in overseas publications and newspapers.


These are used to form in-house catalogues for visiting clients and also form part of our office window displays in our 14 Branches. Our window displays are changed regularly in order to give as much exposure as possible to a large number of properties.

Frank Salt Property News

The Frank Salt Property News has been published regularly in tabloid and magazine format since 1986. The scope of the Frank Salt Property News is to feature a selection of the latest properties on our registers. This publication is distributed free of charge to local and foreign prospective purchasers. Presently, 150,000 are distributed to every household in Malta/Gozo, 4000 distributed overseas and throughout our 10 offices. You may also view the latest issue of our Frank Salt Property News by clicking here.

Our Website

The internet allows us to feature your property to a broader audience on our website. The Frank Salt (Real Estate) Ltd’s website is listed on most major search engines and directories. All attempts are made to keep this regularly updated, with as many details and as much information as possible. Our selected property listings on the internet include photographs and descriptive text of the property. This is only a small selection of the properties on our database, but it gives the viewer a good idea of what is available and at what price. Please visit our property search section to see more.

Social Networks

Frank Salt Real Estate effectively leverages the power of social media to increase your property online visibility and reach amongst the potential clients; foreign and local. With an already large fan base on social networks such as Facebook, Google Plus, Twitter, LinkedIn, Pinterest, and other prominent networks, we use social media and other online marketing initiatives to augment your property online amongst thousands of internet users making use of the web to search for properties.


We participate regularly in local and overseas property exhibitions held in the United Kingdom, Ireland, South Africa, Holland, Sweden, Belgium, Germany, Hong Kong, Spain and Dubai among others. During the exhibitions, we promote Malta and Gozo as a second-home or retirement destination, while displaying information and images of actual properties and developments registered with us.

Overseas Representation

Over the years we have appointed a number of reputable overseas partners who represent our Company in a number of countries. These representatives actively promote our Company’s services and properties registered on our database to their foreign clients. They also liaise closely with a special sector within our Company, and with the Malta Tourism Authority and Embassies in their respective countries.

Inspection Visits and Negotiations

All inspection visits by prospective purchasers are organised by our trained sale and letting staff who accompany clients on all visits to the property.

Our experienced sales consultants will carry out all negotiations to obtain the best price and the most favourable conditions agreeable both to vendors and purchasers. All offers received from any client will be put forward to the vendors, and we make every effort to see the sale or let through to its very final stages.

It could be helpful to you to view the ‘Buying a Property’ section, for information on the procedures of property transactions.