New Icons of Malta marketing campaign for Frank Salt Real Estate Letting

icons of malta

Says Philippa Tabone, Frank Salt Real Estate Letting’s National Manager: “As with Malta’s other national icons, Frank Salt Real Estate has been tried, trusted, loved and admired for many years by locals and foreigners alike. When one thinks of Malta’s property market, Frank Salt Real Estate is the benchmark for anyone else in this industry”.

In order for any icon to remain top-of-mind, it needs to be updated, refreshed and vibrant: being iconic and traditional does not have to mean “old”. The beloved bus of yesteryear has been redesigned and is making a comeback and fishing boats are constantly preserved and repainted in their vibrant colours; balconies and doors are proudly maintained in vibrant reds, blues, yellows and greens and feature in every coffee table book, pamphlet and website dealing with Malta. Frank Salt Real Estate has even incorporated some of these “national colours” such as green, orange, yellow and red into the Group’s brand identity over the past 51 years.

Malta’s icons have stood the test of time, for instance the Luzzu has been dated back as far as 1500BC and the gallerija to around 1675. “With this colourful, visual marketing campaign we do not only want to honour these beloved national symbols, we want to bring home the thought of how loved, relevant and appreciated all of them are. Although only just over half a century old, our Group – with whom many thousands of clients have trusted dealing with over the years – offers clients the culmination of our collective experience, history and heritage. This made it the country’s property market leader and surely a brand and industry icon that has stood the test of time” Tabone concludes.

To prove this fact, an example of how Frank Salt Real Estate is moving with the times is the introduction of the latest, on-trend innovation during this complex time: allowing prospective buyers to view properties through what is known as “remote viewing”. Frank Salt Real Estate’s Letting Division has put together a selection of properties which falls under it’s Property Management Division and for these, keys have been made available to facilitate remote viewing. Worth mentioning is that all these properties are available for immediate occupancy and the following remote viewing options can be arranged:

  • For clients to go and see the properties on their own after being supplied with a set of keys
  • For a consultant to go on-site and then send the client a video of the visit or
  • For the consultant to show them the property virtually in real-time via Zoom, Facebook Messenger, Skype, WhatsApp or similar.

Should a client’s choice be for the consultant to visit the property as per the last two options, please note that these options are now also available for all properties listed by Frank Salt Real Estate.

Frank Salt Real Estate’s Letting Head Office is situated in Sliema and deals with long- and short-term letting on behalf of landlords and tenants nationwide. The agency also offers letting services from its Spinola, Mosta, St Paul’s Bay, Fgura, Cospicua, Marsascala, Mellieha, Gozo and Ibrag offices